Senior Manager - Performance Marketing
Location: Gurugram

About the role
We’re looking for a hands-on performance marketing leader to own paid growth for a high-potential consumer business. You’ll be responsible for turning digital media into a meaningful growth engine -driving acquisition, activation and engagement at scale while improving CAC and business outcomes.
This is a role for someone who can think strategy, operate platforms hands-on, and own the number -with the opportunity to build and scale the performance function as the business grows.

What you’ll own
• The paid-media growth number. Own paid’s contribution to the category’s core conversions acquisitions ,scale while holding CAC.
• Growth strategy across web & app. Build and own the acquisition, retention, engagement, and retargeting strategy across Google, Meta, and any upcoming channels — for both web and app.
• End-to-end paid media across platforms. Google (Search, PMax, Demand Gen, Display), Meta (Advantage+, catalog/carousel), 3P / app / programmatic and social — full ownership of strategy, structure,



bidding, and budget pacing.
• A dual-engine acquisition model. Run both engines on paid - in-market new-user acquisition and pre-identified base activation.
• Optimise for quality: Use first-party audiences, downstream conversion/value signals and platform AI to optimise campaigns towards high-value customers and core business outcomes.
• Full-funnel paid campaigns. Build and execute integrated funnel strategies that move users from consideration to conversion, with mid-funnel engagement ultimately driving higher core activations.; track engaged cohorts across 30/60/90-day windows to prove nurture-to-conversion, not last-click.
• Make creative a growth lever: Build a robust testing engine across hooks, formats, propositions and audiences; identify winners and scale them.
• Attribution & measurement. Ensure attribution setup and tracking across every campaign; own CAC, LTV:CAC, ROAS, cohort quality

📌 Sr. Manager Performance Marketing (Gurugram)
🏢 Airtel
📍 Gurugram