What You Will Do
1. Create Content That Performs
• Develop high-volume, high-quality content concepts for Instagram, YouTube, Facebook, and emerging platforms.
• Create Reels, short-form videos, carousels, static posts, stories, creator briefs, and other platform-native formats.
• Build content around strong hooks, storytelling, product benefits, consumer problems, cultural moments, and trends.
• Develop content specifically designed to drive measurable outcomes such as views, watch time, engagement, shares, saves, clicks, leads, and conversions.
• Translate consumer and product insights into straightforward, compelling and highly shareable content.
• Write scripts, hooks, captions, CTAs and creative briefs that are optimised for performance.
• Partner with designers, editors, creators, influencers and agencies to bring concepts to life.

2. Think Like a Performance Marketer
• Treat every piece of content as a testable creative asset, not just a communication piece.
• Understand what drives performance across different stages of the consumer funnel — attention, consideration,



action and conversion.
• Analyse content performance and identify patterns in hooks, formats, topics, creators, storytelling styles, CTAs and visual treatments.
• Use performance data to continuously improve content output.
• Develop hypotheses around why content worked or did not work and turn those learnings into the next set of creative experiments.
• Track metrics including reach, impressions, views, watch time, retention, engagement rate, shares, saves, CTR, traffic, conversions and revenue contribution, wherever applicable.
• Work closely with Growth, Performance Marketing, E-commerce and CRM teams to understand how organic and paid content contributes to business outcomes.

3. Own the Content Experimentation Engine
• Build and maintain a test-and-learn framework for social content.
• Constantly experiment with different:
• Hooks
• Opening frames
• Video lengths
• Storytelling formats
• Product de

📌 Social Media Content Creator (Gurugram)
🏢 Honasa Consumer
📍 Gurugram