Role description
Job Title: Salesforce Marketing Cloud Developer Designation: Delivery Module Lead

Location: Mph-Infinity Park, Mumbai, IN
Job Summary:
We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with expertise in AMPscript to join our dynamic team. The ideal candidate will possess a deep understanding of Salesforce Marketing Cloud and will be responsible for designing, developing, and implementing marketing automation solutions that enhance customer engagement and drive business results. This role requires a strong focus on personalization, data management, and journey orchestration.

Responsibilities:

• Develop and implement personalized marketing campaigns using AMPscript to deliver dynamic content and customer-specific messaging across various channels.

• Manage and optimize data extensions, ensuring accurate audience segmentation and effective customer targeting for campaigns.

• Utilize SQL for querying subscriber and engagement data to inform marketing strategies and improve campaign performance.





• Design and orchestrate multi-step customer journeys using Journey Builder, including email, SMS, and push notification automation.

• Collaborate with cross-functional teams to define campaign objectives, strategies, and performance metrics.

• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

• Stay updated with the latest Salesforce Marketing Cloud features and best practices to enhance marketing capabilities.

Mandatory Skills:

• AMPscript: Proficient in the core personalization language of SFMC, with experience in dynamic content creation, data lookups, and customer-specific messaging.

• SQL: Robust skills in audience segmentation, data extension management, and campaign analytics, with the ability to query subscriber and engagement data effectively.

• Journey Builder: Expertise in designing and orchestrating multi-step customer journeys, including automation of e

📌 Delivery Module Lead (Mumbai)
🏢 Mphasis
📍 Mumbai