Manager – Performance Marketing

About Eloelo Group
Eloelo Group is building the next phase of entertainment for India. From serialised micro-dramas with Story TV to bite-sized learning with Master App, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives. Backed by leading investors and scaling quick across markets, Eloelo Group is at the forefront of how entertainment is created, distributed, and consumed in a mobile-first world.
Role Summary
We're hiring a Manager – Performance Marketing to own an entire channel (or set of channels) end to end for one or more apps: the strategy, the budget, the team, and the business outcomes. This role owns the channel and its corresponding KPIs: you are accountable for the numbers, not just the campaigns that produce them.
What You'll Do
• Own full channel-level accountability, e.g. all of Meta or all of Google UAC, including strategy, budget, and headline KPIs for assigned app(s)
• Own and be accountable for business-level KPIs: blended CAC, ROAS, LTV: CAC, F2P%, T2M%,



and payback period for your channel(s)
• Set the quarterly/monthly targets for your channel(s) in partnership with leadership and own the roadmap to hit them
• Decide overall budget allocation across your channel(s), campaigns, and apps to maximise portfolio-level efficiency
• Lead and mentor the Assistant Managers/Senior Executives working on your channel(s), reviewing their optimisation strategy and decisions
• Own high-stakes root-cause analysis on your channel's KPI misses and present findings/action plans to senior leadership
• Identify and lead new channel, format, or platform opportunities to unlock scale
• Own platform and vendor relationships (Meta, Google, Apple, MMP partners) for your channel(s), including access to betas and account-level support
• Set reporting and process standards for how your channel(s) are tracked and optimised across the team
• Partner with product, analytics, and creative leadership to

📌 Manager - Performance Marketing (Bengaluru)
🏢 Eloelo
📍 Bengaluru