About Pine Labs
Pine Labs is a leading fintech company building technology-led solutions across payments, commerce and financial services. We work closely with businesses to help them simplify payments, improve customer experiences and unlock new opportunities for growth.
The Role
We are looking for a Senior Product Marketing Manager – GTM & Brand to lead Product Marketing initiatives for the India market. This role will work closely with Product, Sales, Business and Marketing teams to understand customer and market needs, build differentiated product positioning and take new products and features to market. The ideal candidate will bring robust Product Marketing and Go-To-Market experience, along with the ability to build compelling product narratives and support brand-led marketing initiatives.
Key Responsibilities
• Product Marketing & GTM
• Develop and execute Go-To-Market strategies for new products, features and solutions in India.
• Work with Product and Business teams to understand product value, customer needs and business objectives.
• Define product positioning,
messaging and value propositions for different customer segments.
• Develop launch plans covering target audience, messaging, channels, campaigns and sales readiness.
• Support product adoption and identify opportunities to improve market penetration.
• Market & Customer Research
• Conduct market, customer and competitor research to identify trends, opportunities and customer pain points.
• Develop customer insights, personas and use cases to strengthen product positioning.
• Translate research findings into actionable recommendations for Product, Sales and Marketing teams.
• Gather feedback from customers and Sales teams to continuously improve product messaging and GTM strategy.
• Sales Enablement
• Partner with Sales and Business teams to improve product communication and sales effectiveness.
• Create pitch decks, product presentations, one-pagers, battlecards, FAQs, case studies and oth