Job Description

Associate Manager, SMM (Social Media Marketing)
Industry: EdTech (Education Technology)
Location: Bangalore
Reporting To: Associate Director, Global Brand & Comms

Position Overview

TutorCloud is hiring an Associate Manager for Social Media Marketing to build our social presence from the ground up. For most schools, teachers, and parents, social media is the first place they'll come across TutorCloud, long before anyone books a demo. You'll be setting the cadence, the content, and the creator relationships from scratch, across India, the US, and UAE, and each of those markets has a different audience with different reasons to care.
Part of this job is also building out our influencer and creator work. We don't want this treated as a side project tacked onto regular posting; it should function as its own channel. Teacher influencers, parenting and education creators, and smaller community voices tend to carry more trust than anything we could post ourselves. You'll be the one finding these people, working out partnerships with them,



and making sure it addsup to something ongoing rather than a handful of one-time posts.

Key Responsibilities

Social Strategy & Execution
Plan and run the social calendar across LinkedIn, Instagram, YouTube/Shorts, and Facebook, keeping it in step with campaigns and events
Manage day to day community interactions, replying to comments and messages in a tone that actually sounds like us
Keep tabs on relevant conversations and trends across our markets so content ideas aren't coming from a vacuum
Build out strategy separately for India (teachers and school decision makers), the US (district leaders and parents), and UAE (schools), since these audiences don't respond to the same messaging.
Brief the copy, design, and video team clearly enough that they're not guessing what you need
Take events, webinars, and thought leadership pieces (like exec interviews or op-eds) and turn them into ongoing content rather than a single p

📌 Social Media Marketing Specialist (Bengaluru)
🏢 Tutorcloud
📍 Bengaluru