Primary Responsibilities (Including but not limited to):

SEO & Organic Growth
• Own and evolve the organic growth strategy, prioritizing initiatives based on opportunity, business impact and scalability.
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• Drive growth across organic traffic, rankings, qualified leads, conversion and revenue.
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• Identify opportunities using search demand, SERP analysis, user intent, competitor insights and customer search behavior.
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• Lead technical SEO initiatives across crawling, indexing, site architecture, internal linking, rendering, structured data and mobile-first SEO.
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• Develop content and authority strategies with Content, PR and Brand to improve visibility, links, rankings and domain authority.
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• Measure the impact of SEO initiatives and continuously refine priorities based on results.

Product-Led Organic Growth
• Identify opportunities where product experiences can become scalable organic acquisition channels.
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• Use search and customer-demand data to uncover new product and growth opportunities.
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• Develop initiatives around tools, templates, landing-page experiences,



programmatic pages, proprietary data, UGC and other scalable experiences.
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• Build business cases using demand, competitive chance, expected impact and implementation effort.
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• Work with Product and Engineering to take opportunities from idea to launch, measurement and scale.
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• Look beyond content creation and continuously explore what we can build to solve what users are searching for.

AI / LLM Search
• Own and develop our approach to visibility across ChatGPT and other major AI/LLM search and answer platforms.
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• Build relevant prompt and topic datasets based on customer demand and business priorities.
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• Measure brand mentions, citations, competitive share of voice and visibility across AI-generated answers.
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• Analyze the sources, publishers, communities and content influencing AI answers.
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• Understand why competitors are being mentioned or cited where our brand is not.
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• D

📌 Senior Manager SEO, AI Search (Gurugram)
🏢 Great Learning
📍 Gurugram