Job Description

Job Description - Influencer Marketing

About the Role
We are looking for an Influencer Marketing Lead to manage end-to-end influencer campaigns, build solid creator relationships, and drive impactful brand collaborations. The role requires a mix of creator management, campaign strategy, client coordination, creative thinking, and performance tracking.
The ideal candidate should have hands-on experience managing influencer campaigns and a strong understanding of social media, content creation, and the creator ecosystem.

Roles & Responsibilities
- Plan and execute end-to-end influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
- Identify, evaluate and onboard relevant influencers and creators based on campaign objectives and target audiences.
- Develop campaign concepts,



creative briefs and influencer communication.
- Manage creator relationships, negotiations, deliverables and timelines.
- Coordinate with influencers, clients, agencies and internal teams to ensure smooth campaign execution.
- Oversee content production, shoots, approvals and revisions.
- Track campaign deliverables, engagement, reach, views and other performance metrics.
- Analyse campaign performance and prepare reports with actionable insights.
- Build and maintain long-term relationships with key influencers and creators.
- Identify new creators, content trends and opportunities to strengthen brand visibility.
- Support

📌 Influencer Marketing (Vasanthanagar)
🏢 Wakefit
📍 Vasanthanagar