Position Overview:The position of Assistant Manager - CRM will support in analyzing relevant customer information to improve engagement and drive business growth across all brands i.e. ITC Hotels, Welcomhotels, Mementos and Storii. This role will also be responsible for coordinating with internal and external stakeholders through all phases of design, implementation testing and audit.
On a routine basis, they will collaborate with brand managers & loyalty custodians to develop a calendar for all communications in line with business objectives, manage and maintain the company's CRM database, develop a sound understanding of customer behavior and segmentation, optimize and refine campaigns to maximize ROI & engagement across all channels.
Role and Responsibilities:Design, create, and execute successful campaigns across multiple platforms, including Email, SMS, WhatsApp, App Notifications, and social media.Build & manage all central CRM databases.



Drive initiatives to strengthen 1P and 2P databases.Customer profiling with creation of specific segment / cohorts for targeted communications.Create and manage workflows for automated / drip campaigns across platforms.Collaborate with hotels and brand managers to develop a calendar for all communications in line with business objectives.Experiment with campaign attributes like A/B Testing, send time Optimization and segmentation to improve engagement and conversions.Review campaign performance and understand analytics to identify opportunities for improvement.Analyze data and build customer journey related drip campaigns across multiple use cases like customer onboarding, increasing repeat purchase, activating dormant customers, increasing share of wallet, etc.Support the project phase with necessary documentation and inputs during the design, build, implementation, testing and audit phase.Manage omni channel campaigns, and measuring conversion through attribution models & relevant KPIs.Optimize and refine campaigns to maxim

📌 Assistant Marketing Manager (Gurugram)
🏢 ITC Hotels
📍 Gurugram