Company Description
About Swiggy Instamart:
Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 40000 items to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 120+ cities across India and plan to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops.
Job Description
Ways of working: Mandate 3 : Onsite - Office / Field: Employees are expected to work from the office on all days out of their respective base locations.
Location: Pune, Maharashtra
Roles & Responsibilities:
• BTL Strategy & Framework: Design the overarching BTL roadmap for the brand launch, identifying high-affinity "pockets" where our target audience lives, commutes, and shops.
• Ownership of "Wacky" Activations: Lead the conceptualization and high-stakes execution of "Out-of-the-Box" marketing stunts.
You will be expected to turn wild ideas into reality to drive massive top-of-funnel awareness.
• Continuous Growth Through Physical Loops: Move beyond one-off events to create repeatable "Growth Engines" on the ground—such as hyper-local referral hubs, society-level subscription drives, and community-based sampling programs.
• End-to-End Campaign Management: Own the BTL lifecycle from vendor scouting and negotiation to fabrication, promoter training, and post-activation auditing.
• Creative Scoping for Offline: Work closely with design teams to create POSM (Point of Sale Material) and activation setups ensuring the brand aesthetic is maintained across all touchpoints.
• Budget & ROI Ownership: Manage a significant BTL budget, with a ruthless focus on Cost Per Trial (CPT) and Cost Per Acquisition (CPA). You will be responsible for proving the ROI of offline efforts through data-backed reporting.
• Field Intelligence: Build a feedback loop
📌 Assistant Manager (Pune)
🏢 Swiggy
📍 Pune