Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive perks and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
• Own portfolio marketing strategy, translating business priorities, product evolution, audience needs, and portfolio growth objectives into clear value narratives, messaging frameworks, strategic recommendations, and activation guidance
• Develop and operationalize enterprise and portfolio value story for a specific segament, turning business strategy into clear, compelling, audience-relevant messages with proof points that support differentiation and growth




• Lead portfolio narrative development across products, services, and business lines, ensuring individual offerings connect into a cohesive, differentiated whole and reinforce how this specificc segament operates as a holistic pharmacy care business
• Lead cross-business new product, new offering, and business strategy initiatives, including narrative strategy for emerging models and enterprise transformation priorities that explain how it continues to evolve, innovate, and deliver value
• Shape marketing strategy for new offerings, ventures, and emerging growth areas, partnering with product, business, sales enablement, communications, content, creative, and Growth & Retention teams to define strategic positioning, priority audiences, key messages, and activation needs
• Monitor brand health indicators, portfolio-level brand metrics, audience insights, market signals, competitive dynamics, and business prioriti

📌 Director - Portfolio Marketing (Gurugram)
🏢 UnitedHealth Group
📍 Gurugram