Job Title

Area Sales Manager (ASM) – State Owner (Primary + Secondary)

Department

Sales

Reporting To

Zonal Head / Head of Sales

Location

State-level role (Extensive field travel)

Employment Type

Full-Time

Role Objective

Own and drive the complete state-level growth engine by managing Primary (Company → Distributor) and Secondary (Distributor → Market) sales with a solid execution focus on C/D/E-category retail outlets, while scaling Wholesale, HoReCa, and Institutional channels.

This role carries end-to-end accountability for distributor lifecycle, revenue, collections, field productivity, execution metrics, and contribution.

Key Responsibilities

A. State Business Ownership (Primary + Secondary)

• Own full-state Primary & Secondary sales targets with sustainable month-on-month growth (no artificial primary loading).

• Build and execute state business plan: district/town prioritization, distributor network design, coverage model, and channel mix.

• Cascade targets into TL/FOS-level goals and drive execution through weekly performance cadence.

B.



Distributor Lifecycle Ownership (Onboard → Maintain → Deboard)

Onboarding

• Appoint and ramp distributors across the state (target 50–60 distributors or as per state map).

• Finalize distributor terms: territory, margins, credit limits, dispatch SLAs, claims/returns, and reporting compliance.

• Ensure distributor readiness: infrastructure, delivery capability, salesman strength, working capital, data reporting.

Maintenance & Governance

• Conduct weekly/monthly distributor reviews covering: primary, secondary, stock, fill rate, ageing, returns, claims, overdue.

• Enforce pricing and scheme discipline; prevent leakage/undercutting (especially in C/D/E outlets).

• Maintain healthy stock norms: prevent stock-outs and dead stock.

Deboarding

• Identify non-performing/non-compliant distributors and execute clean deboarding with settlement, stock liquidation, and territory transition.

C. C/D/E Category R

📌 Area Sales Manager (Bengaluru)
🏢 Voyance HR Solutions
📍 Bengaluru