Job Description
Growth Lead – D2C | BackGood
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nLocation: Mumbai
nWork Mode: Work From Office
nEmployment Type: Full-time
nExperience: 4–6 years
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nAbout BackGood
nBackGood is a spine-health and ergonomics brand built by QI Spine Clinic , one of India’s leading spine-care networks.
nWe create clinically informed products that help people manage everyday problems associated with poor posture, prolonged sitting and back discomfort — including lumbar support cushions, coccyx cushions, laptop stands, travel neck pillows and nutraceuticals.
nOur products are backed by clinical expertise and designed around protocols developed through years of treating spine-care patients.
nWe have strong product credibility and a significant chance ahead.
nNow, we are looking for a Growth Lead to build the growth engine that the brand deserves.
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nAbout the Role
nThe Growth Lead will own BackGood’s D2C growth end to end.
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nThis is a hands-on role spanning e-commerce, conversion rate optimisation, performance marketing, CRM/lifecycle, SEO, AI-search visibility,



analytics and customer retention.
nYou will own the growth number — from bringing the right traffic to the website, converting that traffic into customers, increasing AOV and building repeat revenue.
nYou will work directly with the COO and Business Head and will have significant autonomy to decide what to test, what to scale and what to stop.
nThis is not a strategy-only role.
nYou will be expected to execute.
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nKey Responsibilities
n1. E-commerce & Conversion
nOwn BackGood’s website as a growth product.
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- Own the Shopify store, theme, apps, integrations and website performancen
- Improve conversion rate across the customer journeyn
- Optimise product detail pages, landing pages, cart and checkoutn
- Develop and test offers, bundles, cross-sells and upsellsn
- Build a pricing and promotion strategy that reduces dependence on blanket discountsn
- Conduct regular A/B tests and mainta

📌 C & Growth Head (Mumbai)
🏢 QI Spine
📍 Mumbai