Must have skills: Customer & Marketing Insights, Marketing & Brand Strategy, Project Management & Delivery, Stakeholder Management & Influencing, Primary Research Methodologies
Good to have skills: Retail / FMCG Experience, Marketing Domain Experience, Behavioural Science & Consumer Psychology
Influencing Skills: Communicate information, influence others, and persuade and negotiate – across both internal and external contacts.
Job Summary
Accenture is seeking a Customer Insights & Strategy Specialist qualified. The primary purpose of this role is to support the Brand, Media, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives.
Roles & Responsibilities
- Partner with Marketing Stakeholders:
Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.
- Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.
- Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.
- Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.
- Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic environment.
- Manage the Research