Role Overview
As an Entrepreneur in Residence (EIR), you will work closely with business leaders across B2B, Growth and Assure to identify, build and scale strategic business initiatives. This is a high-impact role for someone who enjoys solving ambiguous problems, building new initiatives from scratch and taking ownership from strategy to execution. You will work across revenue growth, customer acquisition, business development, customer experience and maintenance operations, with the opportunity to drive initiatives that have a measurable impact on the business.

Key Responsibilities
1. Business Growth & Strategic Initiatives
● Identify and evaluate new business opportunities and growth levers across B2B, Growth and Assure.
● Work with business leaders to develop and execute strategic initiatives.
● Build business cases and GTM strategies for current opportunities.
● Drive initiatives from problem identification through execution and closure.
● Identify opportunities to improve revenue, customer acquisition, retention and operational efficiency.

2. B2B Business Development




● Work closely with the B2B team to identify and evaluate new customer segments and business opportunities.
● Support development of GTM strategies and scalable sales channels.
● Build and manage initiatives around pipeline creation, conversion and revenue growth.
● Identify potential enterprise, institutional and strategic partnerships.
● Develop processes and playbooks to support B2B scale-up.

3. Growth & Customer Acquisition
● Work closely with the Growth team on initiatives to improve customer acquisition and conversion.
● Analyse the customer funnel and identify opportunities to improve performance.
● Evaluate new channels, campaigns and growth opportunities.
● Use data to identify customer behaviour and business trends.
● Drive experiments and initiatives with clear success metrics.

4. Assure / Maintenance
● Work closely with the Assure team to identify opportunities to improve post-sales c

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