RETENTION & GROWTH MANAGER - XTOVIA
Location: Hyderabad
Work Mode: Full time | Work From Office
Experience: 2-5 years
Industry: Beauty & Haircare / D2C
About XTOVIA
Xtovia is a Hyderabad-based, science-backed haircare brand reimagining Indian beauty at global standards. Powered by our proprietary TriLayerX bond-repair technology, Xtovia is building a new generation of high-performance haircare for Indian hair.
We are a fast-growing D2C brand building a strong customer community and a long-term relationship with our customers through product innovation, education and personalised experiences.
About the Role
We're looking for a Retention & Growth Manager to take ownership of the customer lifecycle at Xtovia.
The core focus of this role is retention marketing converting first-time buyers into repeat customers, increasing customer lifetime value, and building a loyal customer base.
You will work across CRM, customer segmentation, lifecycle campaigns, loyalty, referrals, reactivation and customer engagement. This is a highly hands-on role where you will be expected to analyse,
experiment, execute and learn quickly.
What You'll Do
Customer Retention
-Own and execute Xtovia's retention and repeat-purchase strategy.
-Identify opportunities to increase repeat purchase rate, purchase frequency and LTV.
-Analyse customer behaviour to understand why customers repurchase, churn or become inactive.
-Build replenishment strategies based on product usage and consumption cycles.
-Develop cross-sell and upsell journeys across the product portfolio.
-Build win-back strategies for dormant and lapsed customers.
CRM & Lifecycle Marketing
-Own the customer journey from first purchase product experience replenishment repeat purchase loyalty advocacy.
-Plan and execute campaigns across WhatsApp, Email, SMS and other CRM channels.
-Build automated journeys for welcome, post-purchase, product education, replenishment, cross-sell, upsell, abandoned cart and win-back.
-Test different mes
📌 Retention & Growth Manager (India)
🏢 Xtovia
📍 India