Job Description
About the Role
nWe are looking for a highly driven Marketing Specialist to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.
nThe ideal candidate should be capable of independently handling campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.
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nKey Responsibilities
n● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
n● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation.
n● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
n● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.
n● Analyze campaign performance data and derive actionable insights to improve overall account efficiency.




n● Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting.
n● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events.
n● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
n● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.
n● Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights.
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nRequired Skills & Experience
n● Minimum 2–3 years of hands-on experience in managing Meta advertising campaigns.
n● Solid expertise in Meta Ads Manager with proven campaign optimization experience.
n● Good understanding of performance marketing metrics, attribution models, an

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