We are hiring for Lead Brand & Communication role at BiofuelCircle for Pune location.
Brand & Communication Strategy & Execution
Product Positioning & Marketing Communication
Media Relations & PR
Digital & Social Communications

Brand & Communication Strategy ·
Develop and execute BiofuelCircle's brand and communication strategy aligned with business strategy, growth priorities and brand positioning.
Translate business and customer insights into communication strategies, campaign briefs and narratives.
Develop communication frameworks for different stakeholder groups including industrial buyers, suppliers, farmers, partners, policymakers, employees and ecosystem stakeholders. ·
Ensure consistency of brand voice, tone, visual identity and messaging across all customer and stakeholder touchpoints.
Act as the custodian of the BiofuelCircle brand and ensure every communication strengthens the desired brand perception.

Identify and build compelling stories around innovation, digital platform capabilities, technology, supply-chain transformation, rural ecosystem impact,



customer success, sustainability impact, business growth and industry leadership.
Identify opportunities for leadership participation in industry forums, conferences, panels, podcasts, interviews and digital platforms.
Establish BiofuelCircle as a credible voice on bioenergy, biomass, circular economy, decarbonization and digital transformation of the bio-carbon supply chain.

Product Positioning & Marketing Communication
Partner with Product, E-Commerce, Business and Marketing teams on Go-to-Market strategy and product launches.
Lead integrated brand campaigns across digital, social, PR, events, trade media, industry platforms and relevant offline channels.

Media Relations & PR
Support issues and crisis communication, including rapid response coordination and development of appropriate communication.

Digital & Social Communications
Own the strategic direction and content narrative for BiofuelCircle's e

📌 Brand Communications Manager (Pune)
🏢 Biofuelcircle
📍 Pune