Senior Associate – B2 B Marketing Location: Delhi NCR Company: Nuvoretail Department: Marketing Reports To: Marketing Manager / Head of Marketing Experience: 2–4 Years Job Summary We are looking for a proactive, creative, and results-driven Senior Associate – B2 B Marketing to own and strengthen Nuvoretail's end-to-end B2 B marketing ecosystem and digital identity. The role will be responsible for digital brand presence, content marketing, lead generation, email campaigns, industry events, PR, thought leadership, market intelligence, and marketing analytics, with a robust focus on building brand visibility, qualified leads, and business growth. Roles & Responsibilities Digital Identity & Brand Presence: Own the company's end-to-end digital identity across Website, Linked In, Instagram, Bing, Search platforms, Gen AI/AI-search platforms, ensuring consistent brand positioning, messaging, visibility, content, and digital discoverability. Content Marketing: Own the B2 B content marketing strategy and execution, including content calendars, Linked In content, blogs, thought leadership,



case studies, industry insights, newsletters, whitepapers, website content, marketing collateral, content repurposing, and AI-led content creation and optimization. Lead Generation & Demand Generation: Drive B2 B lead generation and demand generation through Linked In, email, outbound campaigns, partnerships, webinars, events, prospecting, market research, target-account identification, lead qualification, and coordination with Sales for lead conversion and pipeline development. Email Marketing: Own end-to-end email campaigns, including audience segmentation, campaign strategy, email journeys, messaging, templates, lead nurturing, newsletters, A/B testing, database management, performance tracking, and optimization of open rate, CTR, response rate, conversion, and leads generated. Industry Events: Own the end-to-end discovery and management of industry-specific events, including conference

📌 Senior Associate (Delhi)
🏢 nuvoretail
📍 Delhi