About the Role:
DirectShifts is a YC-backed healthcare staffing platform that matches clinicians with employers across the US. Our marketing team is small, senior, and quick. We ship landing pages, campaigns, and tests every week across both the clinician (B2C) and employer (B2B) sides of the business.
We need a hands-on operator to run the engine room: someone who owns the day-to-day across the website, paid channels, email, and analytics, and who keeps an eye out for what can be automated. If wiring up a Zapier flow that saves two hours of weekly busywork sounds satisfying, or you’ve wanted to rebuild a messy GTM container so attribution finally makes sense, you’ll like this one.
You’ll work with the marketing and dev teams, with regular visibility to leadership.

What you will own:
• Paid ads: Run Google Ads end to end: campaign setup, keyword and competitor research, ad copy, monitoring, and optimization across licensing, credentialing, and telehealth. As B2B grows, you’ll help test LinkedIn Ads.
• Website & landing pages: Build and ship landing pages (UI, copy, lead forms)



in Webflow/Lovable-type tools, coordinate the website task queue with the dev team, and own the page-to-conversion path.
• Analytics & tracking: Maintain the GTM container, set up and QA conversion events for every current page, and pull weekly and monthly performance from GA and Search Console for the team and leadership.
• Lead & marketing data: Own the cleanliness and flow of marketing data: keep lead records accurate and de-duplicated, segment lists, and make sure data moves correctly from forms through to dashboards and reporting.
• Marketing automation: Build and maintain Zapier workflows connecting Fillout forms, dashboards, and trackers, and spot new automations that cut manual work and tighten lead tracking.
• Email execution: Run B2C clinician and recruiter campaigns, the bi-weekly newsletter, and HTML and plain templates in Mailchimp. Copy is drafted with AI tools; you implement and sh

📌 Marketing Automation Specialist (India)
🏢 DirectShifts
📍 India