nExperience: 3–6 Years |
nIndustry: D2C / Beauty / Skincare / FMCG
nLocation: Ghaziabad / Delhi NCR |
nWork Mode: Work from Office
n
nAbout the Role
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nWe’re looking for a performance-focused Senior Content & Script Writer who understands what makes people stop scrolling, watch, engage and buy.
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nKey Responsibilities
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n• Write high-converting scripts for Meta Ads, UGC, Instagram Reels and influencer content.
n• Create scroll-stopping hooks and multiple variations for testing.
n• Regularly research Meta Ads Library, Instagram, competitors and trending creatives to identify what’s
nworking.
n• Analyse winning ads to understand hooks, angles, storytelling, CTAs and consumer psychology.
n• Turn product USPs, ingredients and consumer pain points into solid creative concepts and scripts.
n• Work with the Performance Marketing team to understand creative performance and continuously iterate
nscripts based on CTR, retention, CPA, ROAS, etc.
n• Develop multiple creative angles for product launches, campaigns and offers.
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nRequirements
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n• 3–6 years of experience in content/script writing, copywriting or creative strategy.
n• Strong understanding of Meta Ads, UGC and Reels.
n• Excellent Hinglish + English writing skills.
n• Strong understanding of hooks, storytelling and consumer psychology.
n• Experience in D2C / Beauty / Skincare / FMCG preferred.
n• Portfolio of Meta/UGC scripts is mandatory.
n
nWe’re looking for someone who doesn’t just write scripts — they understand WHY a script will
nperform.
n