Department: Brand & Communications
Experience: 3–5 years
Reporting To: Creative & Content Manager / Head of Brand & Communications
Location: Delhi NCR
Role OverviewWe are looking for a highly creative, organised and execution-focused Senior Executive – Creative & Content to support House of Chikankari's creative expression across website, shoots, social and retention channels .
The role will work closely with the Brand, D2C, CRM, Social and Revenue teams to translate business and campaign requirements into high-quality, on-brand creative.
This person should have solid visual taste, understand fashion/lifestyle content, be comfortable managing shoots and production partners, and understand how creative needs differ across website, social, CRM and performance channels.
Key Responsibilities1. Creative Direction & Brand Consistency
- Support the Creative & Content Manager in maintaining HOC's visual identity across customer touchpoints.
- Translate campaign and product briefs into creative concepts and visual directions.
- Develop moodboards, references, layouts,
visual treatments and creative briefs.
- Ensure all creative output follows HOC's brand guidelines.
- Review creative execution from designers, photographers, videographers and external partners.
- Build a strong understanding of HOC's aesthetic, customer and product storytelling.
2. Website Creative & ContentOwn day-to-day creative execution for the website in collaboration with the D2C/E-commerce team.
Responsibilities include:
- Homepage banners and creative
- Collection/launch banners
- Product and collection storytelling
- Campaign landing pages
- Website merchandising creatives
- Promotional creatives
- Visual content for new launches
- Coordinating with designers/developers to ensure assets are uploaded correctly
- Ensuring website content is visually consistent and commercially relevant
D2C owns website performance and conversion; this role owns creative execution.
3. Website & Product ShootsSupport
📌 Creative Director (India)
🏢 House of Chikankari
📍 India
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