Cotton & Clay Collective · Candidate-facing Job Description
Head of Brand & CreativeCotton & Clay Collective
Location: Chandigarh, India
Function: Brand, Creative & Content
Reporting to: Managing Director & CEO
Level: Senior Leadership
About Cotton & ClayCotton & Clay Collective is building a digital-first fashion and lifestyle business for the Indian market. Our ambition is to create well-made, well-priced clothing that customers genuinely want to wear, supported by disciplined sourcing, solid product quality, a distinctive brand identity, technology-led operations and an exceptional digital customer experience.
We are building the business for scale from the outset. That means every leadership and specialist role is expected to operate across functions, use data intelligently, protect commercial economics and help create repeatable operating capability rather than simply execute a narrow job description.
The OpportunityThe Head of Brand & Creative owns how Cotton & Clay is perceived, remembered and expressed.
The role translates product quality and commercial ambition into a distinctive brand world across identity, campaigns, styling, photography, content, packaging and customer-facing design. It must protect long-term brand equity while operating at the speed required by digital commerce.
The mandate is clear: Build a recognisable and desirable Cotton & Clay brand system that customers can identify without seeing the logo, and create a high-output creative engine that strengthens both brand memory and commercial performance.
Key Responsibilities1. Brand Positioning & CodesDefine the memory structures that make Cotton & Clay distinctive.
· Own brand proposition, personality, tone, visual language and distinctive assets.
· Translate Quality first. Style always. into repeatable customer-facing meaning.
· Define brand guardrails without making execution formulaic.
· Intervene when short-term execution erodes positioning or consistency.
2. Creative DirectionSet the c
📌 Head of Brand (Chandigarh)
🏢 c&c collective private
📍 Chandigarh
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