Summary

The role is responsible for driving digital transformation across the sales and pre-sales value chain of the EV Commercial Vehicle business, by identifying process improvement opportunities, implementing technology solutions (CRM, mobile applications, portals, and Gen AI-enabled tools), and enabling data-driven decision-making. The role acts as the bridge between business functions (Sales, Marketing, Customer Experience) and technology teams, and is accountable for the end-to-end digitisation of the pre-sales and sales journey — from lead generation through to conversion — while accelerating operational excellence, enhancing customer experience, and supporting organisational growth through digital innovation.

Key Responsibilities

Digital Transformation Strategy

• Develop and execute digital transformation roadmaps for the sales and pre-sales function, aligned with business objectives.

• Identify opportunities to improve operational efficiency through automation, digitisation, and emerging technologies such as Gen AI.





• Collaborate with business leaders to define transformation priorities and success metrics.

• Drive adoption of digital-first practices across the sales, marketing and service functions.

Sales & Pre-Sales Digitization

• Own the EV Commercial Vehicle pre-sales digitisation process end-to-end, including CRM (Salesforce) and mobile application rollout.

• Digitise the marketing lead-generation process leveraging Generative AI for portfolio analysis and targeting.

• Create and own the product roadmap for all digital products (portals and websites) supporting sales and pre-sales.

• Analyse and streamline existing sales processes, identifying areas for improvement and automation.

Business Process Excellence

• Analyse existing business processes and identify improvement opportunities.

• Lead process re-engineering initiatives to improve productivity, quality, and customer experience.

• Implement best practices for workflow optimisation

📌 Manager - Digital Transformation (Mumbai)
🏢 Mahindra and Mahindra
📍 Mumbai