Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver up-to-date technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you’ll make an impact:

Strategy and Planning
• In collaboration with leadership,



plan digital media strategy by translating business objectives and marketing goals into effective, measurable digital campaigns
• Lead digital advertising campaign planning, execution, optimization, and measurement/reporting
• Establish, measure and report on key performance indicators
• In collaboration with leadership, define data analytic needs and conduct appropriate analysis
• Perform ad-hoc data analysis to answer business questions and guide strategy
• Identify strategic opportunities to leverage emerging trends to connect and engage with target audiences through digital and social media.
• Email campaign development and implementation
• Identify appropriate print and social media channels for targeted campaigns
• Oversee digital media agency relationships
• Manage the corporate branding
• Create and develop MARCOM materials

Digital Best Practices
• Identify and apply best practices for digital marketing and data analysis.
• Cross train and educate department

📌 Associate Product Marketing Manager, Surgical (Mumbai)
🏢 Edwards Lifesciences
📍 Mumbai