Overview

Marketing Manager
How You’ll Create an Impact
As a Marketing Manager, you will play a key role in strengthening our brand presence and building meaningful relationships with institutions, professors, academic leaders, and other higher-education stakeholders across India.
This is a hands-on, external-facing marketing role that combines institutional marketing, account-based marketing, B2B customer engagement, brand building, conferences and events, campaign management, and recent-account identification.
You will work closely with the Sales/CAM, Product, Content, Digital, Operations, Technology, and external partners to translate business priorities into impactful marketing initiatives.
You will be expected to demonstrate how marketing activities create meaningful institutional engagement, generate qualified opportunities, strengthen the brand, and contribute to business growth.
What will you be doing?
Go-to Market Strategy & Planning
• Develop and execute Go-to-Market (GTM) strategies for new products, initiatives, and business opportunities. Define:



Target customer segments, Customer personas, Positioning, Value proposition, Messaging, Channel strategy, Launch strategy, Marketing communication
• Marketing Campaign Management- Plan and execute integrated marketing campaigns across: Digital marketing, social media, Email marketing, Events, Webinars, Institutional marketing, Partnerships, Content marketing and Trade promotions.
• Identify key growth opportunities across customer segments, channels, products, and markets.
• Develop marketing plans covering awareness, consideration, acquisition, adoption, and retention.
• Define marketing priorities, budgets, timelines, and KPIs. Translate business objectives into actionable marketing programs.
• Market Research & Analysis: Conduct market research and competitor analysis to identify target audiences, market trends, and opportunities. Analyse and track product performance to help management in data drive decision m

📌 Marketing Manager (Noida)
🏢 McGraw Hill
📍 Noida