ZEISS in India

ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.

ZEISS India has 3 production facilities, R&D; center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.

Further information at ZEISS India.

The Head of Strategic Marketing & Skilled Education will lead the market-shaping agenda for ZEISS Ophthalmology in India.
The role owns portfolio marketing strategy, customer segmentation, clinical advocacy, key opinion leader (KOL) engagement, qualified education, digital demand generation, and new product launch excellence. Working closely with Sales, Business Management, Clinical, and Global teams, the incumbent will convert ZEISS’ clinical leadership into sustainable commercial growth and market share expansion.

Key Responsibilities

1.



Strategic Marketing & Portfolio Leadership

• Develop and execute the long-term marketing strategy for ZEISS Ophthalmology in India.
• Define portfolio positioning, value propositions, and customer segmentation strategies across cataract, refractive, surgical, diagnostic, and digital workflows.
• Identify growth opportunities across customer segments, channels, and care pathways.
• Lead annual marketing planning, budgeting, and performance reviews.
• Ensure all marketing investments are linked to measurable commercial outcomes.

2. KOL Strategy & Clinical Advocacy

• Build and lead a structured national KOL engagement and advocacy program.
• Develop relationships with leading ophthalmologists, academic institutions, societies, and clinical influencers.
• Identify and nurture emerging KOLs to strengthen ZEISS’ future influence network.
• Drive generation and dissemination of India-specific cli

📌 Head of Strategic Marketing (Bengaluru)
🏢 ZEISS Group
📍 Bengaluru