The U.S. Consumer Services and Enterprise Digital & Data Technology Team delivers strategic technology capabilities across digital experiences, AI/ML, marketing technology, enterprise communications and automation.
We are looking for a Lead Mar Tech Architect – Adobe Data Collection & Experience Platform to lead the architecture, design and hands-on implementation of enterprise-scale Adobe Mar Tech data collection solutions across web and mobile channels.
This senior technical leadership role requires deep expertise in Adobe Data Collection, Web SDK, Mobile SDK, Adobe Analytics (AA) and Customer Journey Analytics (CJA), combined with broad knowledge of AEP, RTCDP, AJO and Target. The individual will combine architect-level thinking with hands-on execution, technical leadership, end-to-end ownership and effective engagement with engineering teams, business partners and senior management.

Responsibilities
• Own the architecture, design and hands-on implementation of enterprise Adobe Data Collection solutions across web and mobile channels.
• Lead implementation of Adobe Tags,



including properties, data elements, rules, extensions, environments and publishing workflows.
• Architect and implement Web SDK and Mobile SDK, including DataStream, XDM, identity, consent and Edge Network integrations.
• Define scalable data collection architecture, standards and governance across digital channels.
• Design end-to-end data flows from web/mobile through Adobe Edge Network into AEP, RTCDP, AJO, CJA, Adobe Analytics and Target.
• Establish reusable engineering standards for tagging, schemas, naming conventions, data elements, rules, DataStream and release management.
• Architect and support enterprise integrations using REST APIs, Postman and JSON, including authentication, payload validation and troubleshooting.
• Use SQL for data analysis, validation, reconciliation and troubleshooting.
• Drive engineering quality across testing, release management, monitoring, security, perfor

📌 Senior Manager (Chennai)
🏢 American Express
📍 Chennai