• Ideate big creative platforms and campaign ideas across brand, product and topical moments.
• Turn consumer insights into culturally relevant ideas.
• Develop concepts across films, digital, social and other formats.
Write films & scripts
• Write compelling film scripts, digital films, reels and video content.
• Develop hooks, narratives, dialogue and campaign storytelling.
• Know when an idea needs a 60-second film and when it needs a 6-word line.
Shape social
• Help build social content calendars and content franchises.
• Come up with ideas that feel native to the platform, not like ads repurposed for social.
• Stay plugged into internet culture, trends, creators and conversations.
Work with the creative team
• Supervise and guide day-to-day creative work across multiple briefs.
• Give clear, constructive feedback to writers/designers and help raise the quality of output.
• Work with the team to ensure ideas are not just positive on paper but executable.
Keep the creative engine moving
• Manage multiple briefs, deadlines and stakeholders without losing the plot.
• Collaborate with marketing, product, social, performance and other teams.
• Present ideas confidently and sell the thinking behind them.