02 Oct
|
Anaptyss
|
Gurugram
We are seeking experienced Senior Model Developers to support the Marketing Analytics function of a leading US-based bank. The role involves developing, enhancing and monitoring predictive models to support customer acquisition, cross-selling, customer engagement and marketing decision-making.
The ideal candidate should possess strong statistical modeling expertise, hands-on programming skills and the ability to independently manage modeling assignments while collaborating with US-based stakeholders.
Key responsibilities
• Develop and enhance statistical and machine learning models for customer acquisition, propensity, cross-sell and campaign response.
• Prepare and maintain comprehensive Model Development Reports (MDRs), documenting model methodology, data preparation, variable selection, assumptions, performance evaluation, limitations and implementation considerations.
• Perform exploratory data analysis, feature engineering, variable selection and model development using large customer and transactional datasets.
• Apply appropriate statistical and machine learning techniques,
including regression, classification and tree-based algorithms.
• Conduct model performance evaluation, back-testing, monitoring and recalibration.
• Develop comprehensive model documentation covering methodology, assumptions, validation results and limitations.
• Collaborate with marketing and business stakeholders to translate business requirements into analytical solutions.
• Present modeling results, business insights and recommendations to US-based stakeholders.
Required skills and experience
• 6–10 years of relevant experience in predictive modeling, statistical analytics or data science.
• Strong hands-on proficiency in Python, SAS and SQL, with advanced expertise in at least one statistical programming language.
• Solid understanding of statistical modeling, hypothesis testing, regression, classification and model evaluation.
• Experience working with large datasets, data prepara
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