We are looking for a Digital & Referral Marketing Lead to build an integrated patient-acquisition engine across digital channels and healthcare referral networks.
Key Responsibilities
• Develop digital marketing strategies to generate qualified patient leads and increase hospital visibility.
• Manage leads generated through digital campaigns, websites, online platforms, events and other marketing channels.
• Drive lead nurturing, appointment booking and conversion into hospital footfalls.
• Develop and strengthen referral relationships with doctors, clinics, hospitals and healthcare partners.
• Track referral volumes, lead sources, conversion rates and specialty-wise performance.
• Plan and execute CMEs, doctor meets,



community initiatives and referral engagement programmes.
• Analyse campaign and referral data to optimise acquisition and marketing ROI.
• Prepare regular dashboards and MIS for leadership.
What We're Looking For
• Experience in digital marketing, healthcare marketing, business development or referral marketing.
• Strong understanding of digital lead generation and conversion funnels.
• Experience in doctor/referral relationship management is preferred.
• Solid analytical, communication and coordination skills.
• Healthcare/hospital experience preferred.

📌 DIGITAL & REFERRAL MARKETING LEAD (Thiruvananthapuram)
🏢 Aster DM Quality Care
📍 Thiruvananthapuram