What Lodha values are we seeking in this leader?
1. Ownership mindset (always getting better / finding a way forward): positive, problem solving attitude through attention to detail, learning (within and outside), and can do spirit.
2. Hard work
3. Intelligence
4. Clarity on ethics and humility

What relevant experience does the person need to have?
1. Passion for building brand loyalty in target consumers (brand building, product & service excellence, personally engaging with consumers and CPs etc.)
2. Good numerical understanding
3. Positive managerial & people skills.

Key focus areas:
Product
1. Understanding competitor product offering & value proposition
2. Understanding market supply-demand, consumer and pricing dynamics
3. Coordinating with multiple functions to ensure that the project is launched on time to meet the AOP objective.
4. Product review to ensure that quality and readiness is in line with / better than consumer expectations. This shall cover unit, buildings, KCAs, landscape and parking.

Sales, Brand & Marketing




1.Understanding the Lodha brands overall positioning and finetuning it to the markets requirements
2.Articulating the region/ project plan short (0-12 months) and medium term (13-36 months) in the market)
3.Ensure that product mix in market is in synch with the brands positioning and goals.
4.Ensure that the brand standards that are defined by the Marketing team are consistently delivered at each touchpoint
5.Ensure that the necessary product trainings are conducted for the functional teams on what the brand stands for and how one can align our designs, initiatives and service towards the same.
6.Own the GTM process and coordinate with Customer facing teams including Marketing, CE, HPM, Design, CM and Liaison to ensure that launches happen in a timely manner and are successful.
7.Works closely with Sales teams in the region to ensure the launch and sustenance plans are executed as per defined in the AOP
8.Responsible for consumer lifecycle f

📌 Customer Strategist (Mumbai)
🏢 Lodha
📍 Mumbai