Our team is seeking a Performance Marketing Manager to drive digital growth across brands through strategy, execution, performance analysis and account growth. The ideal candidate will be data-driven, commercially minded and comfortable working across paid media, e-commerce, email marketing, AI and other digital channels.
What You’ll Do
• Own performance and digital marketing strategy for assigned brands, translating business objectives into clear channel and campaign plans.
• Lead campaigns across Meta, Google, YouTube, display and other relevant digital channels, with ownership of budgets and performance.
• Analyse performance and consumer data to identify gaps, insights and opportunities for growth, and turn these into actionable recommendations.
• Identify account mining, upselling and cross-selling opportunities across existing clients and help grow the scope of business.
• Contribute to new business and pitch opportunities through performance strategy, media plans and projections.
• Explore AI,
emerging platforms and new digital approaches that can improve performance and expand HOWL’s offering.
• Mentor and guide the Performance team while maintaining quality and strategic thinking across accounts.
What We Are Looking For
• 5-6 years of experience in performance/digital marketing, preferably in an agency environment.
• Solid expertise across Meta Ads, Google Ads and other paid media platforms, with a solid understanding of full-funnel marketing and performance metrics.
• Experience across digital growth areas such as e-commerce and conversion optimisation, beyond paid media.
• Strong analytical and commercial thinking, with the ability to connect campaign performance to broader business objectives.
• Experience handling clients and presenting performance insights and recommendations.
• A solid understanding of account growth, upselling and identifying new business opportunities.
• Experience managing or mentoring team members.
• Strong communication, ow