About the Role:
Take charge of everything that turns a warm lead into a closed deal. This includes the content, the sequence, and the journey each lead follows. You’ll be responsible for generating 20–30 MQLs each month from your efforts.

Why are we introducing this role?
Most content writers stop at just writing the case study. We need someone who writes the case study, understands why the client made a purchase, builds the email sequence it belongs in, decides which segment sees it and when, and can explain whether it helped move the pipeline. You will design the funnel yourself, from mid-funnel nurture all the way to closed-won deals.

What you'll own.
• BOFU content includes case studies, white papers, sales one-pagers, comparison or battlecard content, and ROI stories. These should be written with enough conviction and detail that a business leader, not just a marketer, reads it and finds it believable.

• You’ll create outbound email sequences, sales follow-up routines, newsletter-to-sale paths, and the logic for segmenting who receives what and when.





• Your goal is to generate 20–30 MQLs per month from BOFU content and journeys. You’re not just creating assets; you’re responsible for the results they deliver.

• You’ll work closely with delivery, sales, and subject-matter experts to truly understand the work, such as HubSpot implementations, RevOps builds, and GTM projects. This way, you can write about these topics with real credibility, not just from a brief.

What you'll actually do, week to week
• You’ll interview internal teams (delivery, sales, leadership) and clients to uncover the real story behind a win. Then, you’ll turn that story into a case study or white paper that feels genuine, not like generic marketing content.
• You’ll build and improve BOFU email sequences and nurture journeys in HubSpot, as well as use tools like Dripify for outbound campaigns.
• You’ll design the logic for segmentation, deciding who enters which journey, based on speci

📌 Content & Funnel Lead (Gurugram)
🏢 OneMetric
📍 Gurugram