Job Title: Manager NPD (Skincare & Haircare)
Location: New Delhi, India
Company: MARS Cosmetics
About MARS Cosmetics:
MARS Cosmetics is a globally recognized beauty brand that thrives on innovation, diversity, and empowering individuals through high-quality beauty solutions. Headquartered in Recent Delhi, MARS Cosmetics is committed to offering groundbreaking products that meet the ever-evolving needs of consumers worldwide.
Role Summary
Own end-to-end skincare and haircare product development from concept to launch, driving formulation, packaging, claims, costing, timelines, and cross-functional execution with internal teams and 3P manufacturers.
Key Responsibilities
• Lead the NPD pipeline across skincare (serums, gels, emulsions) and haircare (shampoos, conditioners, masks, oils, scalp treatments, styling): identify opportunities, build briefs, define hero claims/USPs, and execute launch plans.
• Manage formulation development with 3P labs/OEMs, from prototypes and performance benchmarks through stability, finalization, and scale-up.




• Translate consumer problems into measurable product targets (e.g., hydration, brightening, anti-hairfall, anti-dandruff, frizz control, scalp oil control).
• Drive packaging development: component selection (pumps, droppers, flip-tops), compatibility and leakage/transport testing, artwork readiness, and vendor coordination.
• Own product quality and performance: sensorial targets (texture, foam, slip, rinse feel), fragrance direction, efficacy and claims substantiation inputs, safety, and QA handover.
• Build and control timelines using stage-gates; manage risks, iterations, and stakeholder alignment.
• Own product costing (COGS/BOM): target pricing, value engineering, MOQ planning, and margin guardrails.
• Coordinate regulatory readiness for India, including labeling/claims compliance and documentation with RA/QA partners.
• Benchmark competitors and global trends (actives, delivery systems, textures, formats) and convert them into a

📌 Manager NPD (India)
🏢 MARS Cosmetics
📍 India