Manage the overall marketing function of the region assigned with reporting to GM Marketing.
Handling all marketing communication requirements of cinemas in the region.
Responsibilities
1. Planning & Execution of marketing strategies to achieve short and long-term company goals.
2. Marketing calendar & promotion Management:
I. Creating and implementing an annual marketing calendar for the region (AOP)
II. Plan & execute new and renovated cinema launches
III. Suggest innovative promotions to drive customer engagement & brand visibility
IV. Film Promotions: Driving in Experiential and Innovative Marketing Campaign with the support of the studios to get incremental footfalls
V. Special Format Promotions- Periodic promotions of the formats in the region and track the admission numbers and take correct course of action for increasing the admits in the formats
VI. Brand Properties & Film Festivals: Plan periodic curated promotions to give patrons a unique movie watching experience and increase admits
VII.
Track performance numbers for every promotion & brand properties in the region and take measures to ensure good ROI
VIII. Have conversations with the Zonal Heads and Cinema Managers to understand the challenges faced at the cinema level and provide effective marketing strategies and solutions to overcome them.
IX. Coordinate with marketing teams of other regions as well as corporate office to discuss ideas and initiatives that can help improve the overall performance of the brand.
I. LAM (Local Area Marketing): USPs & Price promotions of low performing cinemas with the objective to improve its performance. Maintain positive relations with mall management to obtain highly visible spaces for PVR brand communication
II. Event Management: Handling all events from start to finish (theatre launches, movie premieres, Advance Screenings, trailer launches, audio launches etc.)
2. Cinema Branding
I. Ensure effective & update cinema branding in accordance with guidelines shared by