Senior Associate – B2B Marketing

Location: Delhi NCR

Company: Nuvoretail

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Experience: 2–4 Years

Job Summary

We are looking for a proactive, creative, and results-driven Senior Associate – B2B Marketing to own and strengthen Nuvoretail's end-to-end B2B marketing ecosystem and digital identity . The role will be responsible for digital brand presence, content marketing, lead generation, email campaigns, industry events, PR, thought leadership, market intelligence, and marketing analytics, with a solid focus on building brand visibility, qualified leads, and business growth .

Roles & Responsibilities

Digital Identity & Brand Presence: Own the company's end-to-end digital identity across Website, , Instagram, Bing, Search platforms, Gen AI/AI-search platforms , ensuring consistent brand positioning, messaging, visibility, content, and digital discoverability.

Content Marketing: Own the B2B content marketing strategy and execution , including content calendars, content, blogs, thought leadership,



case studies, industry insights, newsletters, whitepapers, website content, marketing collateral, content repurposing, and AI-led content creation and optimization.

Lead Generation & Demand Generation: Drive B2B lead generation and demand generation through , email, outbound campaigns, partnerships, webinars, events, prospecting, market research, target-account identification, lead qualification, and coordination with Sales for lead conversion and pipeline development.

Email Marketing: Own end-to-end email campaigns , including audience segmentation, campaign strategy, email journeys, messaging, templates, lead nurturing, newsletters, A/B testing, database management, performance tracking, and optimization of open rate, CTR, response rate, conversion, and leads generated.

Industry Events: Own the end-to-end discovery and management of industry-specific events , including conferences, trade shows

📌 Senior Associate –B Marketing (GTB Nagar)
🏢 nuvoretail
📍 GTB Nagar