02 Oct
|
c&c collective private
|
India
02 Oct
c&c collective private
India
Cotton & Clay Collective · Candidate-facing Job Description Head of Brand & Creative Cotton & Clay Collective Location: Chandigarh, India Function: Brand, Creative & Content Reporting to: Managing Director & CEO Level: Senior Leadership About Cotton & Clay Cotton & Clay Collective is building a digital-first fashion and lifestyle business for the Indian market. Our ambition is to create well-made, well-priced clothing that customers genuinely want to wear, supported by disciplined sourcing, solid product quality, a distinctive brand identity, technology-led operations and an exceptional digital customer experience. We are building the business for scale from the outset. That means every leadership and specialist role is expected to operate across functions, use data intelligently, protect commercial economics and help create repeatable operating capability rather than simply execute a narrow job description. The Opportunity The Head of Brand & Creative owns how Cotton & Clay is perceived, remembered and expressed.
The role translates product quality and commercial ambition into a distinctive brand world across identity, campaigns, styling, photography, content, packaging and customer-facing design. It must protect long-term brand equity while operating at the speed required by digital commerce. The mandate is clear: Build a recognisable and desirable Cotton & Clay brand system that customers can identify without seeing the logo, and create a high-output creative engine that strengthens both brand memory and commercial performance. Key Responsibilities 1. Brand Positioning & Codes Define the memory structures that make Cotton & Clay distinctive. · Own brand proposition, personality, tone, visual language and distinctive assets. · Translate Quality first. Style always. into repeatable customer-facing meaning. · Define brand guardrails without making execution formulaic. · Intervene when short-term execution erodes positioning or consistency. 2. Creative Direction Set
📌 Head of Brand (India)
🏢 c&c collective private
📍 India