We are looking for a results-driven Performance Marketer to manage and scale digital advertising campaigns for Artha X.ai and Lomos. The ideal candidate should have robust hands-on experience in Meta Ads, Google Ads, and Linked In Ads, with a proven ability to generate high-quality leads and optimize campaigns based on measurable business outcomes. Key Responsibilities Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, and Linked In. Generate high-quality leads and continuously improve lead quality and conversion rates. Monitor and optimize key metrics such as CPL, CPA, CAC, CTR, CPC, conversion rate, and ROAS. Conduct audience research, competitor research, keyword research, and campaign analysis. Perform A/B testing of ad creatives, copy, audiences, landing pages, and CTAs. Work with the sales team to track lead quality and conversion from lead to customer. Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, UTM tracking, and related tools. Analyze campaign performance and prepare regular performance reports.



Work with the design and content teams to develop high-performing ad creatives and campaigns. Identify opportunities to improve landing pages, funnels, and overall customer acquisition. Experiment with new marketing channels and growth strategies. Manage advertising budgets efficiently and ensure campaigns deliver measurable ROI. Requirements3–5 years of hands-on experience in Performance Marketing or Growth Marketing. Strong experience with Meta Ads and Google Ads. Working knowledge of Linked In Ads. Strong understanding of paid lead generation and conversion campaigns. Good analytical and data-driven decision-making skills. Experience with GA4, Google Tag Manager, conversion tracking, and UTM parameters. Strong understanding of digital marketing metrics and sales funnels. Ability to work independently and take complete ownership of campaigns. Good communication and collaboration skills. Preferred

📌 Performance Marketer (Ballari)
🏢 ArthaX.ai
📍 Ballari