Job Description

Organization: Women Leadership Circle (WLC)

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Location: Mumbai

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Reporting To: COO / CEO

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ROLE -

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The Business Development Manager will be responsible for driving revenue growth for Women Leadership Circle across both B2B and B2C segments, with a strong focus on lead generation through digital marketing and relationship-building. This role will identify, develop, and convert opportunities with corporates, institutions, partners, and individual members, aligned with WLC's mission of enabling and aiding. women in leadership.

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KEY RESPONSIBITIES -

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Business Development – B2B & B2C

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 Identify, develop, and manage opportunities across B2B (corporates, institutions, ecosystem partners) and B2C (individual women leaders interested in joining WLC membership).

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 Build and maintain a healthy sales pipeline from programs, social media platforms, events, partnerships, and bespoke offerings.

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 Conduct market research to identify new segments, and partnership opportunities relevant to WLC's offerings.

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 Lead outreach to key decision-makers (HR, L&D;, D&I; heads, business leaders) to pitch WLC programs and partnerships.

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Digital Lead Generation & Growth

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 Work closely with the marketing team to design and run digital campaigns (email, social media, performance marketing, webinars) for lead generation.

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 Define and track key metrics such as lead volume, conversion rates, cost per lead, and ROI of digital initiatives.

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 Optimize landing pages, lead forms, and funnels to improve conversion from enquiry to closure.

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 Use CRM and marketing tools to nurture leads through campaigns, follow-ups, and personalized communication.

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Relationship Management & Conversion

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 Build and nurture robust relationships with corporate stakeholders, partners, and high-potential individual members.

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 Conduct sales meetings, presentations, and demos (online/offline) to showcase WLC offerings.

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 Negotiate prop

📌 Business Development Manager (Mumbai)
🏢 Women Leadership Circle
📍 Mumbai