About the Role We are seeking a highly motivated and data-driven User Acquisition Specialist to joinour growth team. You will be responsible for managing the entire UA funnel — fromcampaign conceptualization to in-depth performance analysis — with the goal ofacquiring high-quality users at scale and maximizing long-term ROI. This role requires a mix of technical expertise, strategic thinking, analytical rigor,and creative collaboration, making it ideal for someone passionate about scalingmobile games in the competitive social and hypercasual space. Key Responsibilities1. Technical & Execution Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), Tik Tok, Apple Search Ads, Unity, and other adnetworks/DSPs. Manage daily campaign performance, adjusting bids, budgets, targeting, andcreatives to hit CAC, LTV, and ROI goals. Implement structured A/B tests for campaigns, audiences, and creatives. Ensure accurate event configuration and tracking across ad platformsand Mobile Measurement Partners (MMPs)



(Apps Flyer). Partner with engineering teams to QA and troubleshoot SDK/eventintegrations.2. Analytical & Reporting Analyze campaign and cohort-level data from ad platforms and MMPs to identifytrends, opportunities, and risks. Calculate breakeven points and model projected LTV/ROI by user cohorts. Understand and act on player journey metrics (ex. Current users: D0–D7; Retained users: D7+; Reactivated users). Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI. Apply predictive modeling and early KPIs (D1–D3) to forecast long-term uservalue, for decision making.3. Strategic Develop and execute a full-funnel UA strategy that integrates acquisition,retention, and re-engagement. Create and manage audience strategies (custom audiences, lookalikes,retargeting cohorts). Design and execute re-engagement campaigns for churned or low-activityusers. Collaborate with CRM and product teams to connect

📌 User Acquisition Specialist (Kochi)
🏢 Ruby Seven Studios
📍 Kochi