SEO Responsibilities:
Conduct keyword research to identify high-impact opportunities
Optimize website pages for on-page SEO (meta tags, headings, internal linking)
Perform technical SEO audits (site speed, mobile optimization, indexing issues)
Monitor and improve search engine rankings and organic traffic
Implement link-building strategies to improve domain authority
Use tools like Google Analytics, Search Console, SEMrush, Ahrefs
Track and report SEO performance metrics
SME Responsibilities:
Create and validate Health Insurance domain-specific content (blogs, articles, whitepapers)
Ensure content accuracy, compliance, and industry relevance
Collaborate with SEO/content teams to align content with search intent
Provide insights to improve E-E-A-T (Experience, Expertise, Authority, Trust)
Support creation of case studies, knowledge assets, and marketing materials.




Required Skills:Bachelor’s degree in Marketing, Communications, Business, or related field
Certifications in SEO / Digital Marketing (preferred)
Strong understanding of SEO (on-page, off-page, technical SEO)
Experience with SEO tools (SEMrush, Ahrefs, Moz, Google tools)
Excellent content writing/editing skills
Domain expertise in (Healthcare / Insurance / Finance / IT / etc.)
Knowledge of HTML, CMS platforms (WordPress, etc.) is a plus
Analytical mindset with data-driven decision-making
Solid communication and collaboration skills.
Desired Skills:Experience in enterprise or large-scale websites
Familiarity with AI content tools and automation
Experience working in Agile environments

📌 SEO/SME (Hyderabad)
🏢 HCL INDIA
📍 Hyderabad