JOB DESCRIPTION
Role : Lead B2C (BGx)
Reporting to : Head International Business
Designation : Vice President
Location : Govandi, Mumbai
Function : Branded Generics (BGx)
Direct Reportees : 4-6
Department : International Business
Indirect Reportees : HO & Overseas Teams

Role Objective: Lead the B2C (Branded Generics) segment for USV’s international business, driving brand growth, current product selection, launch excellence, lifecycle management, and pricing strategy across all international markets. The role is responsible for optimizing the B2C portfolio and ensuring strong market presence and consumer engagement globally.

KEY RESPONSIBILITIES
Strategic Planning & Portfolio Leadership
- Develop and execute the 3–5 year branded generics strategy for international markets.
- Full P&L; responsibility for the B2C (branded generics) markets.
- Lead new molecule selection, launch excellence, pricing strategy, packaging adaptation, and lifecycle management across all international markets.




- Identify and prioritise high-potential molecules/therapies for future pipeline in branded generic space.

Brand Building & Prescription Generation
- Create differentiated, science-backed brand positioning and messaging for physicians and pharmacists.
- Design and execute high-impact medical marketing programmes: KOL engagement, advisory boards, CMEs, RTMs, clinical publications, and patient education initiatives.
- Develop world-class visual aids, LBLs, scientific literature, and digital detailing content.
- Build strong physician and pharmacist advocacy and loyalty platforms.

Launch Excellence
- End-to-end ownership of 10–15 annual new product launches across international markets.
- Drive pre-launch scientific seeding and post-launch acceleration strategies.
- Ensure fastest possible time-to-market while maintaining highest compliance standards.

Digital & Data Driven Marketing
- Lead digital transformation of physician engagement (Doctor apps, WhatsApp broadcast, HCP portals).
- Ins

📌 Vice President (Govandi East)
🏢 USV
📍 Govandi East