Purpose of the Role

Own the design, evolution, and performance of Savings Account propositions across affluent customer segments.

Responsibilities
Proposition Strategy

• Develop and evolve savings account propositions for key customer segments.

• Define product features, advantages, pricing, and positioning.

• Identify unmet customer needs and translate them into product enhancements.

Customer & Market Insights

• Conduct competitive benchmarking.

• Drive customer research and insight generation.

• Monitor customer trends and changing banking behaviors.

Segment Performance

• Recommend proposition improvements based on customer and business performance.

Stakeholder Management

• Partner with Distribution, Marketing,



Analytics, and Digital teams to execute segment strategies.

Success Measures

• Segment acquisition growth

• Average balances

• Segment profitability

• Market competitiveness

• Customer satisfaction/NPS

Qualifications
Skills Required

• Strategic thinking

• Customer-centricity

• Proposition development

• Commercial acumen

• Market research

• Influencing and communication

Ideal Mindset

"How do we become the preferred bank for this customer segment?"

📌 Product Manager-HO (Mumbai)
🏢 Kotak
📍 Mumbai