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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description
Role Summary:
The Area Sales Manager – Trade is responsible for driving profitable growth through effective management of the distribution network, key trade partners, and institutional accounts within the assigned territory. The role requires robust execution of BD’s go-to-market strategy, ensuring compliance, and building sustainable business relationships with distributors, VARs, and healthcare institutions.
Key Responsibilities:
1. Business Performance & Growth Delivery
- Deliver secondary sales targets aligned with BD’s annual operating plan (AOP).




- Drive consistent double-digit growth through market expansion and account penetration.
- Ensure optimal product mix with a focus on strategic and high-margin portfolios.
- Develop and execute territory business plans with clear growth levers.

2. Channel Management & Distributor Effectiveness
- Appoint, develop, and manage distributors, RDS, and VAR partners in line with BD policies.
- Drive distributor ROI, inventory turns, and working capital efficiency.
- Ensure adherence to BD credit policies, NACH mandates, and payment timelines.
- Monitor stock levels and ensure availability of critical SKUs to avoid revenue loss.

3. Key Account & Institutional Engagement
- Build and manage relationships with hospital procurement heads, KOLs, and decision-makers.
- Support institutional conversions through clinical and commercial engagement.
- Facilitate tender participation, pricing alignment, and commercial negotiations.
- Ensure seamless execution of supply model

📌 Area Sales Manager – Trade (Gurugram)
🏢 Becton Dickinson Medical Devices
📍 Gurugram