Overview

How are you creating an impact?
We are looking for a dynamic and commercially oriented Associate Manager Product Growth, to drive the strategy, development, positioning, launch, and lifecycle management of products and learning solutions for the Higher Education market.
The role will be responsible for translating market, faculty, student, and institutional needs into compelling product propositions, while partnering closely with Editorial, Sales, Marketing, Technology, Customer Success, and Global Product teams.
The ideal candidate should be able to combine product thinking, market understanding, commercial acumen, digital fluency, and strong execution capability to build products that drive adoption, revenue, engagement, and long-term customer value.
What will you be doing?
Product Lifecycle & Adoption
• Create structured plans for product launch, adoption, renewal, and lifecycle management.
• Monitor adoption at institutions, faculty, course, and student levels.
• Develop intervention plans for products with low adoption or declining usage.
• Recommend product revision, repositioning,



bundling, migration, or discontinuation based on performance.

Revenue & Commercial Management
• Own and contribute to product-level revenue and margin targets.
• Develop annual product business plans and revenue forecasts.
• Partner with Sales and Finance on pricing, discounting, commercial models, and profitability.
• Monitor product performance against budget and forecast.
• Identify corrective actions for underperforming products

Identify opportunities for:
• • • Institutional contracts
• Digital subscriptions
• Bundling
• Custom publishing
• Licensing
• Institutional solutions
• E-commerce
• Cross-sell and upsell

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Internal Positioning & Messaging
• Defining and communicating the product’s unique value proposition, positioning, and key differentiators, translating product capabilities into explicit, compelling messages that resonate with target audiences.
• Develop pro

📌 Associate Manager Product Growth (Noida)
🏢 McGraw Hill
📍 Noida