Position: LFR & Institutional Sales Executive / Manager

Department: Sales

Location: Gurugram

Industry: Footwear / Retail

Reporting To: Sales Manager / Business Head

Job Summary

We are looking for a result-oriented LFR & Institutional Sales professional responsible for

driving business growth through Large Format Retail (LFR) accounts and institutional

customers.The role involves managing key retail accounts, developing institutional business opportunities,achieving sales targets, maintaining strong customer relationships, and coordinating with internal teams to ensure smooth order execution and timely delivery.

Key Responsibilities

• Large Format Retail (LFR)
• Manage and develop relationships with key LFR/Modern Trade accounts.
• Achieve monthly, quarterly, and annual sales targets for assigned accounts.
• Regularly visit stores to monitor sales, stock availability, product assortment, and brand

visibility.

• Ensure proper product placement, merchandising, and display standards across stores.
• Monitor store-wise sales, stock movement, sell-through,



and inventory levels.
• Coordinate with LFR partners for orders, replenishment, new product launches,

promotions, and returns.

• Identify opportunities to increase sales through existing and new LFR accounts.
• Track competitor activities, pricing, product range, and market trends.
• Maintain strong relationships with store managers, buyers, category managers, and

other key stakeholders.

• Institutional Sales
• Identify and develop new institutional sales opportunities across assigned markets.
• Generate leads and build a robust pipeline of institutional customers.
• Approach corporates, organizations, institutions, schools, colleges, government/private

organizations, and other bulk buyers as applicable.

• Understand customer requirements and recommend suitable footwear/product solutions.
• Prepare quotations, negotiate pricing, and close institutional orders.
• Manage the complete sales cycle from lea

📌 LFR & Institutional Sales Manager (Gurugram)
🏢 Growqai
📍 Gurugram