RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
• Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state
• Execute occasion-based price pack architecture to deliver improved mix
• You will be accountable for the effective implementation of our annual price increases
• Optimize promotional plans through the year through implementation of the ROI strategy and goals
• Input into the shaping of the channel & portfolio strategy of the territory
• Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
• Building short term and long-term sales strategy for the region based on consumer insights,



and market understanding all while managing budgets and price plans
• Build effective long-term relationships with Key Customers
• Relentlessly drive a pay for performance-based approach with Key Customers

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
• Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
• Commercial experience preferably with a beverages / FMCG / alco – bev industry. Drinks and Lifestyle Category experience is an advantage
• Well-developed written and verbal communication skills
• Effective use of networking and leveraging the same with key customers and strong interpersonal skills
• Solid negotiation skills and first-hand on-premises sales experience

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
• You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to

📌 Area Sales Executive (Kolkata)
🏢 Bacardi
📍 Kolkata