Job Title: Influencer Marketing Executive
Experience: 3-4 Years
Location: Jaipur
Industry Preference: Beauty & Personal Care
Education : Bachelor's degree in Marketing, Communications, PR, or a related field
Role Overview:
We are looking for a dynamic and creative Influencer Marketing Executive to manage and execute influencer campaigns across social media platforms, primarily Instagram and Facebook. The ideal candidate should have hands-on experience in influencer outreach, negotiation, campaign execution, and paid media collaboration, with a strong understanding of the beauty and personal care industry.
Key Responsibilities:
1. Influencer Identification & Outreach
• Identify, evaluate, and onboard relevant influencers aligned with brand positioning
• Build and maintain robust relationships with influencers and talent agencies
• Stay updated with emerging influencer trends and content styles
2. Influencer Negotiation & Campaign Management
• Handle end-to-end influencer negotiations including deliverables, timelines, and commercials
• Execute influencer campaigns from briefing to completion
• Ensure timely delivery of content and adherence to brand guidelines
3. Paid Media & Partnership Ads
• Plan and execute Meta Ads (Facebook & Instagram Ads) in collaboration with influencer campaigns
• Run and optimize partnership ads for better reach and performance
• Coordinate with performance marketing teams for campaign alignment
4. Budget Management
• Allocate and manage budgets across multiple influencers and campaigns
• Track spends and ensure cost-effective campaign execution
• Analyze ROI and optimize future budget allocation strategies
5. Performance Tracking & Reporting
• Monitor campaign performance using key metrics (engagement, reach, conversions, ROI)
• Prepare detailed reports and insights for ongoing and completed campaigns
• Suggest improvements based on data-driven insights
Required Skills & Qualifications:
• 3–4 years of experience in influencer market