Overview
We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role is purely technical, with a focus on platform scalability, governance, and innovation — not day-to-day campaign execution.
The ideal candidate will have 5+ years of technical, hands-on SFMC experience, expertise in integrations with Salesforce CRM, and the ability to deliver advanced, personalized customer journeys across multiple business units.
Experience: 5+ Years
Notice Period: Immediate
Location: Remote/Kochi/Bangalore
Key Responsibilities
Platform Management & Modules
• Architect and optimize SFMC modules: Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications.
• Build reusable frameworks, templates, and automations that improve efficiency and governance.
• Implement Einstein features (e.g., Send-Time Optimization, Engagement Scoring) for AI-powered personalization.
Integration & Data Management
• Design and maintain robust integration with Salesforce Sales/Service Cloud and other enterprise systems via APIs and connectors.
• Develop advanced SQL queries, joins, and unions for accurate audience segmentation.
• Maintain secure, bidirectional data sync while ensuring compliance and data integrity.
Dynamic Content & Personalization
• Build advanced AMPscript and SSJS for personalized content at scale.
• Implement multilingual and context-driven personalization for global audiences.
Automation & Journey Orchestration
• Architect scalable lifecycle journeys: onboarding, renewals, service updates, and transactional triggers.
• Optimize automations with monitoring, error handling, and alerting.
Governance & Compliance
• Enforce GDPR, CAN-SPAM, and global consent management.
• Document and implement audience governance, opt-in/out processes, and compliance workflows.
Collaboration & Enablement
• Partner with CRM
📌 Salesforce Marketing Cloud Specialist (India)
🏢 DBiz.ai
📍 India